If you're a business owner, you know that having positive yelp reviews is key to growing your online reputation. They will help you to attract new customers and increase sales. It can be hard to get reviews from customers. While buying reviews from Yelp is an option, there are serious risks.
First, understand that yelp reviews are illegal. It is considered a deceptive business practice by the FTC. It can result in fines as high as $50,000 if caught. And the risk is even higher if you have an existing customer base that has been affected by these reviews.
How to Get Positive Yelp Reviews
It's important to offer customers something unique and valuable on Yelp. People who are so satisfied with your business they're willing and able to share their experiences about it are the best reviews.
A positive customer experience is key to success
You must provide exceptional customer service because it will demonstrate to your potential customers that they care about them. Excellent customer service will encourage customers to return.
Responding to Reviews
To get positive Yelp reviews from existing customers, it is important to promptly respond to their reviews. It will let potential customers know that you value their feedback, and are open to resolving any problems they may have.
Your customers will feel empowered and heard. This will show your customers that you are trustworthy and increase their willingness to choose you over others.
Using a Review Response Platform
A variety of review platforms offer businesses the ability to automate responding to reviews. This can prove extremely helpful. These platforms can make it much easier for you to reply to reviews in a fraction of the time it would take you to manually.
These can be used to respond to questions in reviews. Using a review response platform like MARA will enable you to customize your responses to specific reviews and will even allow you to generate a summary of the key points from a review before you respond.
Yelp reviews are paid for
You might be tempted to pay someone to write reviews for your business if you have a good review strategy. It can be a great way to save money and still have a positive impact on your online reputation.
The problem with this is that it can be hard to tell whether a paid review is legitimate or not. Yelp has an advanced filtering system that detects fake reviews and will remove them if they believe they aren’t from a real person.