App reviews provide a platform for app users to give their feedback. They can help you see how well your application is performing and what could be improved.
The more reviews you have, the more credibility you can build for your app. It is important to get the right feedback at the right moment and then take action.
To do this, you need to identify key touchpoints in your user journey and ask users for their opinion at these moments using advanced targeting tools. You can send push notifications asking users to rate your app and review it after they have reached a goal.
It is crucial to send a review or rating prompt at the right time in order to improve app ratings and prevent churn. The flow should be triggered only after positive interactions or at an important point in the user journey.
This allows you to target users at the right moment when they are most likely to be satisfied with your app and leave a 5-star review. You can also conduct in-app surveys to gather context feedback. This is possible by using advanced targeting features such as segmentation, branching and natural language processing.
Another important part of making sure your app gets high-quality ratings and reviews is to make it easy for users to review it. A feedback loop can be implemented to ensure that users have a pleasant experience while using your app.
It is a smart idea for your users create a support mail that they can use in order to reach you with any questions. Be sure to include their contact information (name, address, and any other account information) so that they can be contacted if there are any problems or concerns with the app.
Your response should address their issues and make things right for them. This will show your users that you care about their experience and are willing to fix the issue for them.
Consider running a contest via social media or forums if you're having difficulty getting users to leave reviews. These can be very successful, especially if you give out iTunes gift cards and PayPal cash to the winners.
You can then ask your reviewers to post their responses as replies to the contest thread on the forum. Finally, you can select the winner at random. This can encourage new users to review your app and increase the number of positive reviews you have.
It can be difficult for you to understand the feedback and draw insights from large volumes of comments. Sentiment analysis is a great tool to highlight the most important emotions for your audience.
Sentiment analysis also helps you see the most popular words used in the review, which can help you find out what your customers are most concerned about. It can also help you prioritize the efforts that you make to improve your app.