A star rating, which is commonly used by marketplace sites like Google, Amazon and TripAdvisor, is a common measure. These ratings can be expressed in a range of 1 to 5 stars.
These reviews are frequently the first impressions customers have of your company and can be a key starting point for sales. This is the reason why it's so important to receive a large number positive reviews.
It's a good way to tell others what you think about a service or product and help them decide if it is right for them. These ratings are now being interpreted differently as more and more people use them to make their decisions.
The consumers are more likely trusting a company that has a lot positive reviews. However, when a single negative review is enough to lower a company's rating, this can be detrimental.
Businesses often try to increase reviews by giving away free or discounted products in exchange for reviews. Unfortunately, this is a mistake that can make the business look dishonest.
It can be a problem for a company if they overstate the positives of their product or service in order to gain more reviews and raise their star rating. This is true especially for smaller businesses who can only afford a few positive reviews, and cannot afford to let a few negative ones pass unnoticed.
One problem is that one bad review could drop your business overnight from a 5-star rating to a 3-star rating, no matter if it was you or not. Small businesses can be devastated by this, particularly those who have been in business a long while.
We created the Five Star Review System (tm) to address this issue. It allows your customers to write their own testimonials and automatically displays them on your website with the customer's name and a link that directs them to your review page on any review site of your choice.