Yelp reviews can be a critical part of any business’s reputation management strategy. They help local businesses get noticed online, and are a great way to connect with potential customers. One negative review can doom your reputation, and could even cost you your business. These are some useful tips for managing your yelp review.
Get reviews early
Asking for reviews from your customers and existing customers is one way to make your yelp business more visible. This will help you to make your business more visible and will give you the chance to turn negative reviews into positive ones that are a win for your company.
Your customers can be encouraged to leave reviews on Yelp. You can do this by sending them an email with a special shout-out or using other marketing materials. This will encourage them to leave reviews, and give you a better insight into how they do business.
Get Deals and Certificates
Yelp offers a variety of deals and certificates to help you increase your reviews. These are different types of vouchers that users can redeem for a discount at your business. These are great for increasing your business's reviews. They also increase your revenue.
Avoid Spam Review Filters
Yelp has implemented a system that filters reviews to stop spammers from posting negative or too vague reviews. It is important that reviews written by customers are at least medium length and include a photograph.
Don't ask for reviews unless they are open to it. This will result in you violating the yelp terms-of-service and possibly causing your profile to be damaged.
Be aware that the algorithm can fail and it may be difficult to get genuine 5-star reviews removed from the system. The good news is that there are lots of options available for managing your Yelp reviews. And if you do get a review that's not genuine, there are ways to remove it.
Respond to Negative Yelp Reviews
No matter how negative a review is, every yelp company owner should know how to address it. These responses are crucial as they can affect a customer’s rating from 1-star to 5-star, win back an unhappy customer, and demonstrate to future customers that your business is willing to resolve issues.
1. Name the reviewer.
It's important that customers leave negative reviews and address them by their real names, not a generic username. This will make them feel like they are speaking with someone real.