Social proof is a great tool to increase your conversion rate. You can use it for encouraging your visitors make purchases or to increase your list of email marketing contacts. You can use it on your website as well as on social media.
Your visitors will be more comfortable with your products if you include customer testimonials and reviews. This is especially true if your products are more expensive. Providing a review with a photo makes it look more believable, which could sway your customers to buy.
A recommendation is another great example of social proof. People naturally want to see which products others recommend. You can show a recommendation product similar to yours with this app. This app can help you boost your search engine ranking by displaying recommended products from trusted sources. It also increases your chances of people finding your store.
Shopify social proof apps have customizable templates. You can then choose the one that is right for you. These apps provide various social proof options, such as a testimonial carousel or countdown timers. There are also other tools that can do a lot more. You can even integrate your Instagram gallery with your store.
The same goes for email pop ups and spin to win wheels. However, you should not be overly aggressive with social proof. The main purpose is to humanize your brand, and give visitors the confidence to trust your store. It is nice to have an expert recommendation, but not on your checkout page. Instead, try to combine social proof and another tactic like a discount, coupon, or other promotional offer.
Social proof combined with a contest can increase conversion rates as well as sales. You can do this by allowing your customers to write testimonials and reviews about the products and to view user-generated video. You can allow your visitors to add featured products from within your gallery. Your product can be endorsed by celebrities or gurus in fitness, which can make it a powerful selling point.
Social proof is a great way to recover abandoned shopping carts. If you show recent sales and other promotions to your customers, it can motivate them to make a purchase. Social proof can have a significant impact on your bottom line.
Social proof can help increase your conversion rates, no matter if you are a small or large business. Bizzy and Provesource both have tools to help maximize your store’s social proof.
Social proof is a way to overcome the inherent difficulties of purchasing something online. It doesn't have to bother you. Use it as part your marketing plan, and you will see the results. To get the most from your marketing efforts, make sure you use it strategically.