Customer testimonials are a crucial part of marketing and can make a huge difference when it comes to closing sales. It is estimated that 9 out of 10 people trust what an actual person has to say about a company, rather than what the company claims. That is why it is vital to generate testimonials.
Getting Client Testimonials
The first step in collecting testimonials is to make sure that you have the right tools and processes in place to get them. This could mean using a form that you can customize to your business' needs, creating a landing-page for customers to complete, or automating with SuperLinks.
It is ideal for your team to be able assemble testimonials in conversations with your customers. You should train your team to ask for testimonials naturally.
An email that is personalized and includes a URL to your form or website can be a good way to get testimonials. This will help you avoid feeling as if you're interrupting a conversation.
By personalizing the request, you will show that you are interested in your customers and their experience using your product or services. You will also make it easier for the customer to write a favorable review about your firm.
If you are using an email message to request testimonials it is a good idea for them to have a template included with the message so that they do not need to recreate the letter each time they contact. The template will also help them save time by not having to spend as much time on email writing.
This email is also useful to send at the end of the project when the client's mind is still fresh and they remember what you did for them. So, your client is more likely respond to you.
Depending upon the product that you offer, sending requests to your customers at specific moments of success may be more beneficial. Each type of company will have a different optimal moment, so you should do some research before sending your first request.
Automation is another great way to collect testimonials, but you should be sure that it's sending your customers the right kind of request at the right moment. You can do this by using a trigger in your marketing automation platform that automatically sends a request when a customer reaches a specific milestone.
The most successful testimonials are those that talk about how your product or service created a specific improvement for the client. This helps customers better understand your product and service, which will lead them to make a purchase.
Testimonials can also be used to create social proof that will help your team close more sales. In addition, they're an excellent way to get referrals from happy customers.